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Bailey Walsh

From 19th-century legacy to page-one modern authority, we built a digital presence with more bite than their patents.

Services

Web design and build

SEO (strategy + implementation)

Analytics & conversion tracking

Ongoing consultancy and collaboration

Social media management 

Hosting and maintenance

The Proof

700+

Monthly Organic Visits

51

Page One Keyword Rankings

10+

Leads Per Month

2,800

Visits on Top Blog Article

Client

Bailey Walsh isn’t your average IP firm. They’ve been protecting ideas since 1876, long before SEO, smartphones, or even lightbulbs went mainstream. Today, they’re a UK and European team of patent attorneys, litigators, and formalities experts trusted by everyone from solo inventors to global powerhouses.

But while their offline heritage was rock-solid, their online footprint… wasn’t.

The Team
Brief

When Bailey Walsh first came to us, they had the kind of challenge no century-old firm wants: huge expertise, tiny digital presence.

Their audience was wonderfully broad:  lone inventors, funded founders, and multinational giants, but the budget was not. Backlinks? Off the table. Large-scale campaigns? Not happening. A clever, strategic, content-led approach? Absolutely.

We were tasked with putting their new website on the map and turning a nearly invisible domain into a credible, competitive IP authority,  all within 12 months, and all on a shoestring budget.

Goals and objectives

Success meant building visibility from scratch and proving that smart strategy beats deep pockets:

  • Hit 500 organic visits/month within 12 months

  • Achieve 10 page-one non-brand keyword rankings

  • Generate five enquiry form leads/month within six months

  • Secure 50+ organic clicks on new articles within six months

  • Stretch goal: Earn a rich result / featured snippet within the first year

 

Challenges

We weren’t exactly playing on easy mode

  • The audience

    A vast, varied audience: from solo inventors to global enterprises

  • The environment

    A SERP landscape dominated by government sites, huge law firms, and entrenched IP publishers

  • The complication

    Strict industry constraints: accuracy and professional rigour were non-negotiable.

Put simply: we had to dominate a search space filled with multimillion-pound competitors… on the kind of budget they probably spend on office plants.

Solution

So we rolled up our sleeves and orchestrated a strategy built for maximum impact with minimal waste: the First Internet way.

  • 1. Building the foundations (no fluff, all function)

    We optimised and populated Google Business listings across eight UK and Ireland locations, immediately unlocking localised visibility and near-me opportunities.

  • 2. A ruthlessly intelligent blog strategy

    With no budget for backlinks, content became our competitive weapon.

    We built a comprehensive content schedule powered by:

    • Ahrefs audits and Keyword Explorer
    • AnswerThePublic’s semantic mapping
    • Our custom keyword tracker featuring category segmentation, semantic grouping, and demand/rank correlation
    • A data-driven topic pipeline directly tied to commercial value (patents being top priority)

    Then we collaborated closely with Bailey Walsh attorneys to ensure every article was: accurate, original, authoritative, and strategically positioned for search dominance.

  • 3. Smart, surgical disruption of the SERPs

    We targeted a mix of niche topics (fast wins) and hugely competitive evergreen terms (long-term momentum), strategically chipping away at industry giants.

  • 4. No silos, no waste, all impact

    Every page, every article, every keyword worked together:  a thoughtfully layered digital ecosystem designed to perform.

Results

We didn’t just meet the targets.
We didn’t just exceed them.
We obliterated them.

  • Organic visibility: Target = 500 visits/month.
     Result = 700+ monthly average, peaking over 1,000 visits by months 9–10.
  • Keyword domination: Target = 10 page-one rankings.
     Result = 51 page-one rankings, including localised “office” terms powered by location optimisation.
  • Leads: Target = 5/month.
     Result = 7–10 leads/month by month six, now consistently 10+ per month.
  • Blog impact: Target = 50 organic clicks/article.
     Result = One article with 2,800 unique visits, plus four more with 50–100 clicks each.
  • Rich results: Target = 1 snippet.
     Result = Seven featured snippets:  claiming high-authority search real estate from major competitors.

Bailey Walsh didn’t just get more traffic,  they got the right traffic, converting a century of expertise into a modern, measurable digital presence.

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