Turning industry knowledge into influence.
From runway to radar – we elevated their digital presence to match their global reputation.
Social Media Management – LinkedIn
118.1%
Increase in Impressions (6 Months)
85.2%
Increase in Engagements
94%
Increase in Website Visits
11.4%
Overall Engagement Rate
ATG Airports is a leading provider of airport ground lighting, control systems, and engineering services, working with airports across the UK and internationally. With decades of experience in aviation technology, ATG are trusted by major airports worldwide.
ATG wanted to strengthen its LinkedIn presence, and establish itself as a recognised industry leader in the aviation sector. Its goal was to connect with key decision makers, across airports big and small, as well as aviation authorities. They wanted to drive awareness of their services and showcase their expertise through a range of different content types.
We weren’t working in an easy market
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The audience
Competitors were actively using social channels to build authority and reach key audience, leaving ATG at a disadvantage.
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The environment
ATG’s social presence was limited and inconsistent, with infrequent posts and minimal engagement.
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The complication
Many of the existing posts lacked relevance to their specialist industry, resulting in low interaction and little brand visibility.
First Internet implemented a focused, content-led social strategy that aligned with ATG’s brand values and industry positioning. A clear posting schedule was introduced, supported by a set of defined content pillars including case studies, industry insights, company updates, and service spotlights.
By maintaining consistent, high-quality messaging and visually engaging creative, ATG’s feed evolved into a credible and authoritative voice within the aviation industry, which in turn assised in driving stronger awareness and engagement from their target audience.
After six months we have seen:
- 118.1% Increase in impressions
- 85.2% increase in engagements
- 94% increase in website visits
- An overall engagement rate of 11.4%
WIth help from First Internet, ATG Airports have transformed their online presence, moving from low activity to a consistent, high-performing profile. Their LinkedIn now reflects their industry expertise, driving stronger engagement, visibility, and credibility within the aviation sector.
“First Internet has been a great partner in managing our social media. Their team combines a clear strategy with hands-on support, which has helped us increase engagement and raise our profile online.”
ATG Airports
Motor Fuel Group
ATG Airports
