Appointment generating social media content

SV Clinic

In an industry built on trust, we built a presence that earns it.

Services

Social media management

Social strategy

Content planning

Editing

Scheduling

SEO-optimised captions

Web development

The Proof

+ 81.1%

Overall engagement rate

+ 194.3%

Impressions on Instagram

+ 178.1%

Engagement on TikTok

+ 46.6%

Messages received via DM across all platforms

Client

Meet SV Aesthetic Clinic, a boutique aesthetic clinic run entirely by husband and wife team San and Venkat Dwarampudi. Nestled in the heart of Hale, Greater Manchester – a stone’s throw from FI HQ – they specialise in non-surgical facial enhancements, laser facials and laser hair restoration, meaning they have a pretty wide client base. Their treatments give clients the option to look and feel their best without undergoing costly, invasive surgeries. No pain, and minimal downtime, all while still maintaining a luxury vibe.

The Team

Brief

SV came to us with a problem facing many small independent businesses: they simply didn’t have the time to level up their social media.

After years spent building SV Clinic’s presence on TikTok and Instagram in-between sessions with clients, co-owner San was all out of ideas. SV’s content had personality, but it lacked consistency. For a business where trust and legitimacy is everything, their content needed to reflect this.

San had recently set up a separate Instagram account for SV Hair Revival – non-invasive laser hair growth therapy. The two accounts needed to be instantly recognisable as SV, while targeting entirely different audiences with unique pain points.

They needed a strategy that paired their unique personality and empowering ethos with educational content, positioning them as a credible solution to viewers’ aesthetic needs and turning clicks into conversions.

Challenges

We weren’t working in an easy market

The audience

A wide range of demographics, from men balding in their 20s to women who wanted to look their best without looking ‘fake’.
The environment

An industry rife with distrust, under-qualified practitioners, and those who placed financial gain above client safety.
The complication

A saturated market of South Manchester-based boutique clinics.

Solution

We built an in-depth data-led strategy, designed to enhance credibility, boost visibility and generate inquiries. Here’s how we did it:

Identified four key content pillars used to boost engagement and trust simultaneously.

Built monthly content calendars using key content pillars.

Reported on key performance metrics month on month, adapting our strategy based on data.

Created a range of luxury post templates to enhance brand recognition and credibility.

Crafted compelling captions with strong calls to action, encouraging readers to book a consultation.

Built trust and increased social proof through an emphasis on before/after transformations, client-focused content and personal advice from SV’s owners.

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Results

In the first month alone, we achieved…

194.3% increase in impressions and 120.2% increase in engagements on SV Hair’s Instagram.
178.1% increase in engagements and 141.5% increase in engagement rate on SV Clinic’s TikTok

81.1% increase in overall engagement rate

46.6% increase in messages received via DM across all platforms

Clear, coherent visual identity created across all social channels

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Engagement didn’t just increase on social media. It grew in-person too. SV saw a rise in bookings for key treatments, turning social visibility into long-lasting client relationships.