From Mayfair to Miami — we built a digital presence as prestigious as the properties themselves.
SEO (strategy + implementation)
PPC campaign management
Analytics & conversion tracking
Ongoing consultancy and collaboration
Social media management
+18% YoY
196 enquiry forms
+52% YoY
195 tracked phone calls
128K monthly impressions
27% above goal
+100%
Sessions recorded across GPT, Gemini, and Perplexity
Meet Black Brick, London’s leading independent property buying agency. They source the crème de la crème of Prime Central London real estate for high-net-worth clients, from Mayfair to Manhattan. Think seven-figure homes, private negotiations, and clients who expect digital experiences as polished as their marble foyers.
Black Brick came to us with a luxury problem: traffic wasn’t the issue, but not one of those visits was converting into a serious enquiry. For a business where every lead could mean millions, that was a big deal.
They needed a smarter, joined-up strategy that reached ultra-specific audiences, from London investors to global relocators in Dubai and the U.S., and turned their clicks into credible, high-value leads.
We weren’t working in an easy market
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The audience
Elite and extremely niche, multi-millionaires who don’t waste time.
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The environment
A volatile property market and political backdrop that shifted daily
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The complication
AI search was shaking up SEO faster than ever.
We built a full-throttle, holistic strategy that blurred the lines between SEO, UX, and performance marketing. Here’s how we did it:
Content with precision – informed, topical, and tuned to what our audience actually searches for.
Country & Coast launch – A whole new digital arm of the business targeting luxury rural relocations, with bespoke landing pages for Cornwall, Devon, and Somerset.
International SEO build-out – Expanded authority with new global content and an International Property Search hub.
Technical brilliance – Introduced our custom “FI Snippets” schema tool to future-proof for AI crawlers.
Conversion-rate optimisation workshops – Deep-dived into user flows to make sure every visit could convert.
Collaborative content ecosystem – SEO insights drove social, podcast, and YouTube content.
Reactive agility – Updating keyword targets, content, and PPC focus monthly to stay ahead.
All this while keeping every collaborator in sync — one cohesive system rather than siloed channels.
We didn’t just tick the boxes, we smashed them.
- 196 enquiry forms : +18% YoY
- 195 tracked phone calls: +52% YoY
- 128K monthly impressions: 27% above goal
- U.S. traffic peaked at 185 sessions/month
- Country & Coast – 8 of 11 new keywords hit page one within 3 months
- Engagement rate hit 90% (goal: 85%)
- PPC delivered 5–10 qualified leads per month
- AI search visibility: 74 sessions recorded across GPT, Gemini, and Perplexity
“Clients are finding us through ChatGPT. Asking who are the best London buying agents. Amazing! Two like recently.”
Camilla Dell, Founding Partner