How long should a tech SEO audit take?

In the agency world, a good technical audit should take 1 to 2 days. This comprises of a thorough, multi-point checklist of checks that run through all the most important aspects of website health. Our comprehensive technical SEO audit is constantly reviewed to ensure we’re checking against the latest developments in the world of SEO.

What is the difference between technical and ‘normal’ SEO?

You can think of technical SEO as the roots of a tree – the vibrant colours and size of the tree itself will capture most attention, but the roots are what allows the tree to grow. Tech SEO is less glamorous, simply because it’s not as visible. It comprises of a lot of background activity that props a website up, whilst other parts of SEO take care of copywriting, headlines, targeting and overall user experience.

How to choose the right technical SEO agency?

The best indicator for a good technical SEO agency is whether the process is made clear enough for different experience levels to understand.

What Technical SEO issues are the most important?

Various technical issues can present themselves at different levels of severity, based on the status of your website. But most commonly, issues with broken links or hidden pages are ultimately going to have the biggest impact for most situations. Pages that can’t be accessed properly are never going to rank, which is not the situation you want to be in! Other problems such as slow page speed and non-sensical site structure will also be damaging to your SEO progress and overall visibility.

Technical SEO Agency | SEO Services

SEO Services

Technical SEO

Because great SEO starts under the hood.

Technical SEO Specialists

First Internet is a multi-award-winning technical SEO agency based in Manchester, UK. We’ve been providing SEO services to clients across the world since the inception of Google itself.

Our SEO team are technical SEO specialists, with combined experience of working across websites in all kinds of states. We’ve audited, analysed and improved the technical SEO health of 100s of websites across almost every sector, ensuring the best experience for both users and web crawlers.

Contact our tech SEO team

What is technical SEO?

SEO runs a lot deeper than just keywords and blogs. Technical SEO is a foundational pillar of digital marketing that ensures a website is visible across modern search platforms, from Google to ChatGPT. It’s not as glamorous as eye-catching designs or data-rich articles, but if the page isn’t in good shape, nobody will see it anyway

Crawlability is term you’ll hear which simply describes how well Google algorithms (spiders) and more recently, LLMs, can understand and ‘crawl’ your website to find and contextualise pages. The goal is to make sure that search intent meets best practice standards and isn’t broken, lost or hidden. If you only remember one thing about technical SEO, it’s the ability for search engines to correctly find and serve up your pages as efficiently and frequently as possible.

Other elements which you’re likely to come across from a technical SEO perspective include things like URL structure, page speed and performance, accessibility, sitemap architecture and structured data (or Schema markup), among many other things.

Start with an audit

Our Technical SEO services & process

Depending on the project, we offer technical SEO services at different levels. For example, a good starting point for any SEO project is to conduct a full technical SEO audit. This is a comprehensive 100+ checklist, just like when you’re buying a car, that audits individual metrics across multiple technical categories to provide a benchmarked assessment of your website’s SEO health.

Another common entry point for technical SEO considerations is during a website migration. There can be a lot of things to track and realign when a new website is being developed, so a technical SEO project is an important step in ensuring SEO value isn’t lost, and just as importantly, any existing issues are identified and fixed (instead of being transferred!).

Beyond technical SEO

→ Integrate your marketing strategy across the digital world. Our social media team is on-hand and ready to get your products in front of the eyes of millions, with game-changing ideas to make you stand out.

→ Have a website you’re proud to show off to your friends, family, and of course, your customers. Our website design team will infuse creativity with conversion-driven tactics guaranteed to improve your online revenue.

FAQs

Questions about technical SEO?

FAQs

How long should a tech SEO audit take?

In the agency world, a good technical audit should take 1 to 2 days. This comprises of a thorough, multi-point checklist of checks that run through all the most important aspects of website health. Our comprehensive technical SEO audit is constantly reviewed to ensure we’re checking against the latest developments in the world of SEO.
What is the difference between technical and ‘normal’ SEO?

You can think of technical SEO as the roots of a tree – the vibrant colours and size of the tree itself will capture most attention, but the roots are what allows the tree to grow. Tech SEO is less glamorous, simply because it’s not as visible. It comprises of a lot of background activity that props a website up, whilst other parts of SEO take care of copywriting, headlines, targeting and overall user experience.
How to choose the right technical SEO agency?

The best indicator for a good technical SEO agency is whether the process is made clear enough for different experience levels to understand.
What Technical SEO issues are the most important?

Various technical issues can present themselves at different levels of severity, based on the status of your website. But most commonly, issues with broken links or hidden pages are ultimately going to have the biggest impact for most situations. Pages that can’t be accessed properly are never going to rank, which is not the situation you want to be in! Other problems such as slow page speed and non-sensical site structure will also be damaging to your SEO progress and overall visibility.

Secure your technical SEO health

The best place to start with any SEO project is an audit, and technical SEO takes care of that. Whether you’re building a website from scratch or planning changes to something that already performs, we’ll dive deeper to help benchmark your situation as clearly as possible so it’s obvious what’s next.

Our SEO team run 100s of audits every month, managing websites for SMEs all the way to large multi-national corporations. We really have seen it all, and we’d love to help lay out the path to successs success of your project.

Tech SEO audit

20+ Awards and counting