SEO is an investment, so we would expect SEO to take 6- 9 months before showing serious results. This can vary dramatically, however, and can be accelerated by putting extra resource into your project. If your website is already set up well, you can expect to start seeing results quicker. If you’re further behind the competition or starting from scratch, it may take a little longer before you see real growth.

Ultimately, SEO is a game of patience and consistency. As you continue doing the right things, you will see your traffic and website revenue increase. The important thing is to avoid making rash decisions and focus on making continual, incremental improvements initially.

Quite simply, it completely depends on the size of the task at hand.

Here at First Internet, we understand that every search and market is different, in order to get you where you want to be digitally we need to thoroughly assess factors such as; on-page SEO, technical SEO, backlink profile, core web vitals (Site-speed) and then conduct competitor analysis to help identify gaps to gain traction. The best place to start is with a quick audit, at which point we can recommend the resource needed to get your website growing.

If you’re in the market for SEO in Manchester, be wary of SEO agencies that offer out of the box solutions to gain higher visibility within the rankings as there is no, ‘One-size-fits-all’ solution to digital marketing.

Not at all, the beauty of digital marketing is that we can work with companies all over the country and internationally.

Whilst we do work with companies on Local SEO around the Manchester area, we’re able to support your website and business no matter where you’re based and you’ll receive the same service and professionalism as you would if we were working in the office with you.

There are a number of important ranking factors for page one visibility on Google, and these will vary based on your current website status. Typically, an SEO project or service will consist of work on the technical setup of your website, improving content, acquiring links back to your website and making the user experience as smooth as possible.

With paid ads or PPC (pay-per-click), you’re paying every time someone clicks onto your ad in search, and once your budget has been depleted you will lose all visibility.

SEO is focused on ranking your website in search results organically, below the paid ads, where the majority of searchers tend to click when looking for a result. With SEO, you’re not paying for each click onto the website. So the question should be whether PPC or SEO is right for your digital goals.

In some industries, the CPC per keyword is extremely high, so it simply wouldn’t be cost-effective to pay £20, for example, per website visitor. PPC can afford better targeting for your ads, deciding exactly what keywords you want to appear for, where they should appear and who they appear to which is extremely useful especially for those looking to market time-sensitive promotions.

On the flipside with SEO and appearing on the organic listings you’re granted far more scope with the keywords you could potentially be found for if Google deems you relevant enough.

As 15% of searches made on Google per day are completely new, SEO can help your product/service to appear in searches that you never knew could be important for your business.

SEO and PPC isn’t a case of either / or, many companies utilise both to maximise the visibility of their website.

Yes, but the approach has become less and less ‘simple’ over the years and as search engines become more intelligent. Keywords now must be used naturally and semantically in a context that makes sense for the search you want to target. This means the old days of ‘keyword stuffing’ and other blackhat SEO techniques are long gone.

In a simple sense, AI has simply introduced a new channel for users to find their answers, products or services. This means some nuances of SEO will change, with terms coined such as GEO, which put more emphasis on certain parts of existing SEO strategy. We’re proud to have consistently perfected the fundamentals of SEO, which remain the strongest ranking factor in 2026 and beyond.

On-page SEO encompasses all the individual amendments that need to be made in order to make the individual web page as search engine friendly as possible.

This includes specifying to Google and other search engines what you want to be found for by including keywords in your website’s metadata such as ‘Title tags’,‘H1 tags’ and ‘Alt tags.’

The page’s content, URL and crawler accessibility also factor into on-page search engine optimisation among a host of other factors.

Acquisition of links pointing back to your website is called link-building, and the subsequent result is a ‘back-link’. This is what’s known as off-page SEO and certainly is an important factor for ranking highly.

Link building has a chequered past in the industry, with several underhanded tactics int he early days subsequently squashed by algorithm updates. SEO professionals have come a long way since then, and off-page efforts are much more tactical. The strategy and effort to acquire good quality backlinks can be quite demanding (hence many people try to shortcut here), so we always recommend working on off-page SEO as a supplementary project. We’re also able to offer this service as ad-hoc and according to your budgets.

Good quality links are an important piece of the puzzle, but without the other pieces, your project won’t be built properly.