Manchester PPC specialists turning clicks into qualified traffic and real revenue
Targeted, data-driven PPC campaigns across Google, Bing and paid social, built to deliver clicks that convert into measurable revenue.
Whether you need more inbound leads, lower cost per acquisition, or scalable e-commerce growth, our PPC campaigns are engineered around one thing: profitable performance.
Why PPC is a game-changer for your growth
Pay-Per-Click (PPC) is a performance-based advertising model where you only pay when someone clicks your ad. Unlike SEO, PPC can generate immediate visibility in search results, putting your business in front of customers actively searching for your services.
Done correctly, PPC provides:
- Immediate traffic and lead generation
- Full budget control
- Measurable ROI
- Scalable growth opportunities
Done poorly, it wastes budget fast.
That’s where strategic management makes the difference.
Our PPC management services
We manage campaigns with a clear focus on ROI, transparency and continuous optimisation.
PPC audit and strategy
We begin with a detailed audit of your current account (or competitor landscape if starting fresh) to identify missed opportunities, wasted spend and growth potential. From there, we build a structured, data-driven strategy aligned with your commercial goals.
Keyword research and competitor analysis
We identify high-intent keywords that drive qualified traffic, not vanity clicks, while filtering out wasted budget.
Campaign setup and ongoing optimisation
We build and manage campaigns across:
- Google Search Ads
- Microsoft (Bing) Ads
- Google Shopping and e-commerce campaigns
- Paid Social (Meta, LinkedIn, TikTok and more)
- Remarketing and audience targeting
Every campaign is continuously tested and optimised to improve:
- Click-through rate (CTR)
- Conversion rate (CVR)
- Cost per lead / acquisition
- Return on ad spend (ROAS)
High-converting ad copy and creative
Strong targeting is only half the equation. We create persuasive ad copy and creative designed to increase engagement and drive meaningful action.
Conversion tracking and reporting
Clear tracking and transparent reporting mean you always understand:
- Where your budget is going
- What results you’re generating
- What improvements are being implemented
No jargon. No vanity metrics. Just performance clarity.
Our PPC Process
We follow a structured, repeatable framework designed to improve performance month after month.
Who we work with
We manage PPC campaigns for:
- Local businesses targeting Manchester and the North West
- National service providers
- E-commerce brands
- B2B and SaaS companies
- Growth-focused startups
Whether you’re spending £1,000 or £50,000+ per month, our focus remains the same: measurable return on investment.
Questions about PPC and Ads?
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What is PPC?
PPC, or pay-per-click, is a model of advertising used online which charges advertisers each time one of their adverts is clicked. This model was popularised by search engines and is now widely-used across a variety of platforms.
Paying for clicks, rather than reaching a specific number of people, allows advertisers to be more confident their advertising budget is being spent on reaching potential customers and ensures ROI is maximised.
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How does PPC work with other marketing channels?
Managed correctly, a PPC campaign is the perfect accompaniment to any marketing campaign, digital or otherwise.
Whether you’re looking to keep in touch with people who have visited your site but not converted, ensure you’re always front-of-mind when people are searching for products or services in your industry, or reach entirely new groups of people quickly and effectively, PPC can help.
Alongside this, insights only gained through PPC can give you a fresh perspective into how your customers behave online. Feeding these into the rest of your team can help your marketing campaign as a whole become more effective and help you better meet the needs of your customers throughout the sales funnel.
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How long does it take for PPC to work?
You can start seeing results from PPC almost as soon as the campaign is launched.
However, all campaigns require time to fully ramp up and need alterations following launch, meaning we’d typically advise holding back on making snap decisions for at least three months.
Unlike other marketing activities, however, your PPC campaign will be directly generating revenue throughout this bedding-in period. Search campaigns, in particular, can be made profitable very quickly. The difficult part is ensuring your ROI is maximised consistently.
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What are the different PPC platforms?
There are a huge number of online platforms which provide the ability to buy ads on a pay-per-click basis. Some of the most popular platforms include:
- Google Ads
- Bing Ads
- Facebook Ads
- AdRoll
Each of these has different strengths and allows you to reach a variety of audiences at different stages of the buying cycle. Whether you’re looking to reach people when they search, increase your brand awareness amongst relevant audiences or implement a comprehensive retargeting programme, there’s a PPC platform perfect for your needs.
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How much does a PPC campaign cost?
The cost of a PPC campaign varies dramatically depending on the industry you’re working in and the network you’re using to advertise.
On Google Ads (the world’s most popular PPC platform), the average cost per click is around £1.50. Industries such as insurance and law, for example, can see these increase to £50 per click or more, however. On the other hand, you can buy clicks for less competitive terms for pennies.
If you’re operating on a tight budget, we can help establish a baseline of what may be required to achieve success on any platform.
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Do you work with existing accounts?
Yes. We frequently restructure underperforming accounts and improve efficiency without increasing budget.
Get help with your Ads
Our PPC management service will drive relevant traffic to your website, increasing sales and improving your ROI.
Our focus on honesty, transparency and communication means you’ll always know what’s going on and provides us with those extra nuggets of information we need to nudge results from good to great.
If you’ve been struggling with PPC or you’re looking to try it out for the first time, give us a call today. We’d love to take a look and discuss how we could help you.
