B2B website development

Website maintenance & support retainers

Website security & performance monitoring

UX & conversion optimisation

Multi-site management

Rebrand rollout & implementation

Standalone website builds

The Citation Group is a leading international provider of compliance, HR, health & safety, certification and risk management services. Operating across multiple regions and sectors, the group supports tens of thousands of businesses through a growing portfolio of specialist brands.

First Internet works in partnership with nine Citation Group brands, including Citation, iHasco, SMAS, Citation Canada, Food Alert, Be Certified, Citation Cyber and more, each with its own audience, proposition and digital needs, all under one group umbrella.

Managing websites at scale is rarely simple. Managing them across multiple brands, territories and platforms is something else entirely.

The Citation Group needed a digital partner that could support a growing ecosystem of websites, from established, high-traffic platforms to brand new launches, without slowing teams down or compromising performance, security or consistency.

Alongside day-to-day website maintenance, updates and improvements, the group also needed support rolling out a major rebrand across multiple brands, ensuring each site reflected the new identity while still meeting individual brand, market and user requirements.

The brief wasn’t just about keeping the lights on. It was about building a long-term partnership that could:

• Support business-as-usual activity across multiple sites

• Deliver continual improvement through monthly retainers

• Launch brand new websites when needed

• Scale with the organisation as new brands and markets came on board.

Goals and objectives

• Provide ongoing website support across multiple Citation Group brands

• Ensure sites remain secure, stable and performant at all times

• Deliver regular updates, improvements and enhancements through a monthly retainer model

• Support brand consistency while allowing flexibility for individual brands

• Roll out a group-wide rebrand smoothly and efficiently

• Act as a trusted technical partner for standalone website builds and larger development projects

In short, the goal was to move away from reactive fixes and towards a proactive, scalable digital partnership.

• The audience

  Internally, multiple stakeholders across different teams and regions relied on these platforms daily – from marketing and content teams to technical and commercial leads.

  Each brand required flexibility and autonomy, while still aligning with group-wide consistency. The solution had to work for different users, different priorities and different levels of technical confidence.

  Externally, customers expected a seamless, secure and high-performing experience – regardless of which site they visited.

• The environment

  This was a large, complex digital estate operating at scale.

  Multiple websites needed to be managed simultaneously, each attracting high volumes of traffic and supporting critical lead generation and ecommerce activity.

  Security, performance and compliance standards had to be maintained across every site. Rebrand changes were being coordinated group-wide. Ongoing improvements were expected – but without introducing instability.

  This wasn’t a single-site refresh. It was an ecosystem under constant commercial pressure.

• The complication

  Balancing group-wide brand consistency with individual brand flexibility created structural complexity.

  Delivering improvements across multiple live websites introduced risk – particularly when performance, compliance and revenue were directly tied to uptime and stability.

  Every change had to be carefully coordinated. Every deployment had to be controlled. Every enhancement had to strengthen the estate without disrupting what was already working.

  All while traffic remained high and commercial activity continued uninterrupted.