Social Media Strategy

TikTok Shop Setup & Optimisation

Instagram & TikTok Management

Brand Development & Messaging

SummerBlue is the consumer-facing brand launched by Harfield Tableware – a long-established B2B manufacturer of high-quality reusable plastic tableware.

After years of supplying wholesale to sectors including healthcare, education and community organisations, the business identified an opportunity to enter the retail market. SummerBlue was created to bring their durable, practical and design-led products directly to consumers.

SummerBlue needed to launch as a completely new brand – with no social presence, no existing audience, and no defined brand guidelines.

The objective was clear: build awareness, create a recognisable identity, and generate sales through social media.

The focus was on reaching a diverse consumer audience – from parents and outdoor enthusiasts to meal-preppers and sustainability-conscious shoppers – while positioning SummerBlue as both practical and aesthetically appealing.

• The audience

  The B2C market was far broader and more segmented than Harfield’s traditional wholesale base. SummerBlue needed messaging that appealed to multiple consumer groups – while still feeling cohesive and recognisable as one brand.

• The environment

  The homeware and reusable product space is highly competitive, especially on platforms like TikTok and Instagram where trends move quickly and attention spans are short. Standing out required speed, relevance and creativity.

• The complication

  There were no brand guidelines, no content assets, and no existing strategy.
  
  On top of that, products were already listed on Amazon – meaning the brand risked competing against itself without a clear social commerce plan.