Multi service support and lead generating marketing
We didn’t just fix their signals, we rewired their entire search authority.
Full SEO strategy
Technical audit & optimisation
Content overhaul & copywriting
Navigation + UX refinement
Blog auditing & EEAT strengthening
Location SEO
CTR optimisation (with a bespoke FI-built tool)
7 → 10.5 per month
Phone clicks
5 → 8.5 per month
Contact enquiries
Avg. +550
New users per month
7 → 14 per month
General form submissions
Venom IT are a Manchester-based IT support provider with a seriously capable team — but a digital presence that wasn’t reflecting the expertise behind the logo.
Despite years with a previous agency, traffic was weak, leads were thin, and their holy-grail keyword (“IT Support Manchester”) may as well have been guarded by dragons.
They knew they needed real search performance — not platitudes, PDFs and wishful thinking.
Enter First Internet.
Venom IT came to us with one clear mission: make the phone ring, with the right leads, and dominate local IT support searches across Greater Manchester.
Their audience wasn’t casual browsers. These were:
- SMEs needing a reliable IT partner
- In-house IT managers seeking specialist support
- Businesses undertaking digital transformation
The issue? SERPs were overflowing with heavyweight competitors: national agencies, global software companies, and a certain tech giant named Microsoft.
We weren’t just climbing a hill, we were stepping onto a battlefield.
Goals and objectives
We set out to deliver meaningful, measurable movement, not vanity metrics.
- Increase local impressions to 1,000+ per month
- Drive clicks for “IT Support Manchester” from 0 to 5 per month
- Improve lead quality reported directly by the client
- Boost contact form conversions from 7–9 to 10–15 per month
- Increase phone clicks from 5–7 to 8–10 per month
- Add 400 new users per month (minimum)
- Achieve 5+ page-one keyword rankings (starting from just 2)
- And the big one: page one for “IT Support Manchester”
We weren’t fighting one barrier, we were fighting many:
-
The audience
Client expectations shaped by years of underperformance
-
The environment
A messy CMS with almost no design flexibility
-
The complication
Confusing, inconsistent copy that muddied both user understanding and Google’s signals
We didn’t tweak. We transformed, strategically, methodically, and with a little creative mischief.
1. A navigation detox
We stripped the bloated menu back to a clean, focused set of services. Clarity for users. Clarity for Google. Clarity for future optimisation.
2. A complete overhaul of tone, content depth and SEO optimisation
Previous copy was confusing, vague, and action-light.
We rebuilt pages with:
- clearer messaging
- stronger search signals
- deeper service detail
- proper CTAs
- keyword alignment based on real competitive data
3. Systematic blog auditing + EEAT rebuild
We consolidated, updated and repurposed historic content. Then we launched a rolling calendar of new, authoritative blog pieces every 2–3 weeks, supporting internal linking, user journeys and trust-building.
4. Location SEO to dominate Greater Manchester
We created new location pages for key postcodes and towns, giving Venom IT visibility in the local searches that mattered most.
5. A custom-built CTR optimisation tool
This was our ace card. We engineered a bespoke workbook connected to API data and GSC queries, helping us:
- Analyse CTR on both historic + newly ranking pages
- Dynamically match real user queries to SERP opportunities
- Sharpen titles and meta descriptions based on actual search behaviour
It meant we could squeeze every possible click out of newly earned visibility, fast.
6. Clear, expectation-setting communication
We ensured Venom understood that improving quality meant reshaping traffic patterns, not chasing vanity numbers. Transparency built trust, and trust built momentum.
This is where the recalibration truly paid off.
Keyword visibility
- Page-one keywords increased from 2 → 9, including:
- IT Support Manchester (the holy grail)
- hosted desktop support Manchester
- business broadband services Manchester
- hosted desktop providers UK
Local search domination
- Impressions for “IT support Manchester”:
From 171 → 3,258 over three months - Clicks for the same term:
From 0 → 15 over three months
Conversions
- General form submissions: 7 → 14 per month
- Contact enquiries: 5 → 8.5 per month
- Phone clicks: 7 → 10.5 per month
- Lead quality: significantly improved, per client feedback
Traffic growth
- Avg. +550 new users per month, with 750 in March.
“Clients are finding us through ChatGPT. Asking who are the best London buying agents. Amazing! Two like recently.”
Camilla Dell, Founding Partner
Black Brick
