Modern infrastructure for legacy brands.
In a portfolio built on household names, we built a digital presence that protects and performs.
Enterprise website development
Multi-site website management
Website maintenance & support retainers
Website security & performance monitoring
Platform migrations
UX & technical optimisation
New website builds
60+ Websites
Actively supported and maintained
50+ Websites
Migrated in 12 months
10+
Years of Partnership
Another stat
needed
PZ Cussons is a global consumer goods business with a portfolio of some of the world’s most recognisable household and personal care brands. Operating across multiple international markets, the group manages a large and diverse digital estate supporting both global and regional audiences.
First Internet has partnered with PZ Cussons for over a decade, providing ongoing website support and development across more than 60 websites. These include well-known brands such as Child’s Farm, St. Tropez, Cussons, Carex, Imperial Leather and Original Source, alongside a wide range of national and international brand sites.
Managing a single brand website at scale is demanding. Managing over 60 websites across multiple markets and brands is a very different challenge.
PZ Cussons needed a digital partner that could support a large, complex website ecosystem, keeping every site secure, stable and up to date, while also delivering brand new websites as the business evolved.
Alongside ongoing maintenance and security, the group required regular development support for new brand launches, refreshed websites and platform migrations. All of this had to be delivered without disruption to live sites, marketing campaigns or international teams.
In short, they needed a partner that could operate at enterprise scale, without enterprise friction.
Goals and objectives
- Maintain and protect a large, international portfolio of brand websites
- Ensure every site remains secure, stable and performant
- Deliver ongoing updates, improvements and fixes through a retainer-led support model
- Support the development of new websites across multiple brands and regions
- Manage large-scale migrations efficiently and safely
- Act as a long-term technical partner that understands the business inside out
The objective wasn’t just to keep websites running — it was to build a resilient, scalable digital foundation for a global brand group.
Supporting over 60 websites brings complexity at every level.
-
The audience
Maintaining consistent security standards across dozens of websites
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The environment
Managing a large multi-site estate without downtime or degradation
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The complication
Executing large-scale migrations safely and efficiently
A long-term, retainer-led partnership
First Internet works with PZ Cussons on a long-standing website support retainer, providing proactive maintenance, security and technical support across their entire digital estate.
This includes:
- Regular CMS and plugin updates
- Security monitoring and patching
- Performance optimisation
- Technical fixes and enhancements
- Ongoing advice and support
The retainer model ensures every site remains protected and well maintained, without the need for reactive firefighting.
Multi-brand website management at scale
We support websites across a wide range of PZ Cussons brands, each with its own tone, structure and requirements. Our role is to ensure each site performs as it should, while maintaining high technical standards across the board.
This approach allows PZ Cussons to move quickly, confidently and safely, knowing their digital estate is in experienced hands.
Delivering new websites across global brands
Alongside ongoing support, First Internet regularly delivers brand new websites for PZ Cussons’ national and international brands.
Each site is developed to reflect individual brand identities, while aligning with broader technical and governance standards, ensuring consistency, scalability and ease of management across the group.
Large-scale website migration programme
One of the most significant projects within the partnership saw First Internet migrate and redevelop over 50 websites in just 12 months.
This programme required detailed planning, robust processes and careful coordination to ensure:
- No disruption to live websites
- SEO performance was protected
- Content and functionality were preserved
- Stakeholders across multiple brands were aligned
The result was a smooth, controlled migration delivered at speed — without compromising stability or quality.
Outcome
✔ A trusted digital partner for over a decade
✔ Scalable website maintenance and security at enterprise level
✔ Consistent, reliable support across a global brand portfolio
✔ Proven ability to deliver complex migrations at speed
By combining long-term partnership thinking with dependable technical delivery, First Internet continues to support PZ Cussons’ digital estate, helping global brands stay secure, perform reliably and move forward with confidence.
Over more than a decade of partnership, First Internet has helped PZ Cussons maintain a secure, high-performing and scalable digital presence across a complex portfolio of brands.
- Over 60 websites actively supported and maintained
- Enterprise-level security and performance standards applied across all sites
- Successful delivery of 50+ website migrations in 12 months
- Regular launch of new brand websites without disruption
- Reduced pressure on internal teams through proactive support
Most importantly, PZ Cussons now operates with confidence, knowing their websites are protected, supported and ready to evolve as the business grows.
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Camilla Dell, Founding Partner
SV Clinic
