Appointment generating social media content
In an industry built on trust, we built a presence that earns it.
Social media management
Social strategy
Content planning
Editing
Scheduling
SEO-optimised captions
Web development
+ 81.1%
Overall engagement rate
+ 194.3%
Impressions on Instagram
+ 178.1%
Engagement on TikTok
+ 46.6%
Messages received via DM across all platforms
Meet SV Aesthetic Clinic, a boutique aesthetic clinic run entirely by husband and wife team San and Venkat Dwarampudi. Nestled in the heart of Hale, Greater Manchester – a stone’s throw from FI HQ – they specialise in non-surgical facial enhancements, laser facials and laser hair restoration, meaning they have a pretty wide client base. Their treatments give clients the option to look and feel their best without undergoing costly, invasive surgeries. No pain, and minimal downtime, all while still maintaining a luxury vibe.
SV came to us with a problem facing many small independent businesses: they simply didn’t have the time to level up their social media.
After years spent building SV Clinic’s presence on TikTok and Instagram in-between sessions with clients, co-owner San was all out of ideas. SV’s content had personality, but it lacked consistency. For a business where trust and legitimacy is everything, their content needed to reflect this.
San had recently set up a separate Instagram account for SV Hair Revival – non-invasive laser hair growth therapy. The two accounts needed to be instantly recognisable as SV, while targeting entirely different audiences with unique pain points.
They needed a strategy that paired their unique personality and empowering ethos with educational content, positioning them as a credible solution to viewers’ aesthetic needs and turning clicks into conversions.
We weren’t working in an easy market
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The audience
A wide range of demographics, from men balding in their 20s to women who wanted to look their best without looking ‘fake’.
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The environment
An industry rife with distrust, under-qualified practitioners, and those who placed financial gain above client safety.
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The complication
A saturated market of South Manchester-based boutique clinics.
We built an in-depth data-led strategy, designed to enhance credibility, boost visibility and generate inquiries. Here’s how we did it:
- Identified four key content pillars used to boost engagement and trust simultaneously.
- Built monthly content calendars using key content pillars.
- Reported on key performance metrics month on month, adapting our strategy based on data.
- Created a range of luxury post templates to enhance brand recognition and credibility.
- Crafted compelling captions with strong calls to action, encouraging readers to book a consultation.
- Built trust and increased social proof through an emphasis on before/after transformations, client-focused content and personal advice from SV’s owners.
- [INSERT WEB DEV SOLUTION]
In the first month alone, we achieved…
- 194.3% increase in impressions and 120.2% increase in engagements on SV Hair’s Instagram.
- 178.1% increase in engagements and 141.5% increase in engagement rate on SV Clinic’s TikTok
- 81.1% increase in overall engagement rate
- 46.6% increase in messages received via DM across all platforms
- Clear, coherent visual identity created across all social channels
- [INSERT WEB DEV SOLUTION]
Engagement didn’t just increase on social media. It grew in-person too. SV saw a rise in bookings for key treatments, turning social visibility into long-lasting client relationships.
“Clients are finding us through ChatGPT. Asking who are the best London buying agents. Amazing! Two like recently.”
Founder/Owner
