Appointment generating social media content
In an industry built on trust, we built a presence that earns it.
Social media management
Social strategy
Content planning
Editing
Scheduling
SEO-optimised captions
Web development
+ 81.1%
Overall engagement rate
+ 194.3%
Impressions on Instagram
+ 178.1%
Engagement on TikTok
+ 46.6%
Messages received via DM across all platforms
Meet SV Aesthetic Clinic, a boutique aesthetic clinic run entirely by husband and wife team San and Venkat Dwarampudi. Nestled in the heart of Hale, Greater Manchester – a stone’s throw from FI HQ – they specialise in non-surgical facial enhancements, laser facials and laser hair restoration, meaning they have a pretty wide client base. Their treatments give clients the option to look and feel their best without undergoing costly, invasive surgeries. No pain, and minimal downtime, all while still maintaining a luxury vibe.
SV came to us with a problem facing many small independent businesses: they simply didn’t have the time to level up their social media.
After years spent building SV Clinic’s presence on TikTok and Instagram in-between sessions with clients, co-owner San was all out of ideas. SV’s content had personality, but it lacked consistency. For a business where trust and legitimacy is everything, their content needed to reflect this.
San had recently set up a separate Instagram account for SV Hair Revival – non-invasive laser hair growth therapy. The two accounts needed to be instantly recognisable as SV, while targeting entirely different audiences with unique pain points.
They needed a strategy that paired their unique personality and empowering ethos with educational content, positioning them as a credible solution to viewers’ aesthetic needs and turning clicks into conversions.
We weren’t working in an easy market
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The audience
A wide range of demographics, from men balding in their 20s to women who wanted to look their best without looking ‘fake’.
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The environment
An industry rife with distrust, under-qualified practitioners, and those who placed financial gain above client safety.
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The complication
A saturated market of South Manchester-based boutique clinics.
We built an in-depth data-led strategy, designed to enhance credibility, boost visibility and generate inquiries. Here’s how we did it:
- Identified four key content pillars used to boost engagement and trust simultaneously.
- Built monthly content calendars using key content pillars.
- Reported on key performance metrics month on month, adapting our strategy based on data.
- Created a range of luxury post templates to enhance brand recognition and credibility.
- Crafted compelling captions with strong calls to action, encouraging readers to book a consultation.
- Built trust and increased social proof through an emphasis on before/after transformations, client-focused content and personal advice from SV’s owners.
- [INSERT WEB DEV SOLUTION]
In the first month alone, we achieved…
- 194.3% increase in impressions and 120.2% increase in engagements on SV Hair’s Instagram.
- 178.1% increase in engagements and 141.5% increase in engagement rate on SV Clinic’s TikTok
- 81.1% increase in overall engagement rate
- 46.6% increase in messages received via DM across all platforms
- Clear, coherent visual identity created across all social channels
- [INSERT WEB DEV SOLUTION]
Engagement didn’t just increase on social media. It grew in-person too. SV saw a rise in bookings for key treatments, turning social visibility into long-lasting client relationships.
“Before FI, we were struggling to create consistent content alongside running our small business. Not only did the consistency and quality of our social presence improve, but we saw a direct increase in inquiries and treatment bookings after working with FI!”
San, SV Clinic
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