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SEO services

Technical SEO

What does a technical SEO agency do? We diagnose, optimise and fix SEO health at a fundamental level.

Technical SEO specialists

First Internet is a multi-award-winning technical SEO agency based in Manchester and serving clients across the UK. We’ve been providing tech SEO services to businesses across the country since the inception of Google itself.

Our SEO team are technical specialists, experienced in working across websites in all kinds of condition. We’ve audited, analysed and improved the technical health of hundreds of digital environments across almost every sector, creating better experiences for users and search engines alike.

What is technical SEO?

SEO runs a lot deeper than just keywords and blogs. Technical SEO is a foundational pillar of digital marketing that ensures a website is visible across modern search platforms, from Google to ChatGPT. It’s not as glamorous as eye-catching designs or data-rich articles, but if the page isn’t in good shape, nobody will see it anyway.

Crawlability is term you might. come across which simply describes how easily Google algorithms (spiders) and more recently, LLMs, can funnel through and ‘crawl’ your website to discover and then contextualise pages. The goal is to make sure that search intent meets best practice standards and isn’t broken, lost or hidden. If you only remember one thing about technical SEO, it’s the ability for search engines to correctly find and serve up your pages as efficiently and frequently as possible.

Other elements which you’re likely to come across from a technical SEO perspective include factors such as URL structure, page speed and performance, accessibility, sitemap architecture and structured data (or Schema markup), among many other things.

Our technical SEO services and process

Depending on the project, we offer technical SEO services at different levels. For example, a good starting point for any SEO project is to conduct a full technical SEO audit. This is a comprehensive 100+ checklist, just like when you’re buying a car, that audits individual metrics across multiple technical categories to provide a benchmarked assessment of your website’s SEO health.

Another common entry point for technical SEO considerations is during a website migration. There can be a lot of things to track and realign when a new website is being developed, so a technical SEO project is an important step in ensuring SEO value isn’t lost, and just as importantly, any existing issues are identified and fixed (instead of being transferred!).

Beyond technical SEO

  • Integrate your marketing strategy across the digital world. Our social media team is on-hand and ready to get your products in front of the eyes of millions, with game-changing ideas to make you stand out.  
  • Have a website you’re proud to show off to your friends, family, and of course, your customers and client. Our website design team will infuse creativity with conversion-driven tactics guaranteed to improve your online revenue.  
More SEO services

More building blocks of SEO

Modern SEO aligns tried & tested fundamentals with AI-ready strategy.

Content

Content is still king, but only when it delivers real and measurable value. In a crowded digital landscape, empty words don’t rank, convert, or build trust. That’s why our approach to content strategy and copywriting goes beyond filler and fluff. We build informative, audience-focused blogs, guides visuals that are carefully researched, strategically structured, and written for real people first, algorithms second.

Every piece of content is designed to answer genuine questions and reflect how your audience actually searches. The result? Content that people remember, search engines reward, and brands grow with long after the publish date.

AI & GEO

Search is evolving. Our approach? No bandwagons, no buzzword bingo. We blend rock-solid technical SEO with smart, AI-aware strategy to make sure you show up everywhere that matters, whether that’s blue links, featured snippets, or AI-generated answers.

While the labels might change, good SEO is still good SEO. And we’ve been doing that (very well, thank you) long before “AI SEO” became the industry’s favourite new toy.

Local SEO

If Manchester is your stomping ground, we’ll make sure locals can’t miss you. Google Business profile, citations, reviews, all tuned to put you on the map (literally). Local SEO brings together traditional search optimisation with additional layers, specially tailored for big cities like Manchester.

This goes for locations across the country, building local SEO projects to put the eyes on you first. Our Manchester SEO team are experts at building that ‘near me’ presence.

E-Commerce

As the eCommerce space (and ever-growing competition within it) continues to grow year after year, having an effective SEO strategy has never been more important. With more brands fighting for the same visibility, good ecommerce SEO is what separates stores that get discovered from those that get buried.

A strong eCommerce SEO approach helps your products appear at the right moment, in front of the right customers, and turns search demand into sustainable growth rather than relying solely on ads.

FAQs

Questions about technical SEO?

FAQs
  • How long should a tech SEO audit take?

    In the agency world, a good technical audit should take 1 to 2 days. This comprises of a thorough, multi-point checklist of checks that run through all the most important aspects of website health. Our comprehensive technical SEO audit is constantly reviewed to ensure we’re checking against the latest developments in the world of SEO.

  • What is the difference between technical and ‘normal’ SEO?

    You can think of technical SEO as the roots of a tree – the vibrant colours and size of the tree itself will capture most attention, but the roots are what allows the tree to grow. Tech SEO is less glamorous, simply because it’s not as visible. It comprises of a lot of background activity that props a website up, whilst other parts of SEO take care of copywriting, headlines, targeting and overall user experience.

  • How to choose the right technical SEO agency?

    The best indicator for a good technical SEO agency is whether the process is made clear enough for different experience levels to understand.

  • What Technical SEO issues are the most important?

    Various technical issues can present themselves at different levels of severity, based on the status of your website. But most commonly, issues with broken links or hidden pages are ultimately going to have the biggest impact for most situations. Pages that can’t be accessed properly are never going to rank, which is not the situation you want to be in! Other problems such as slow page speed and non-sensical site structure will also be damaging to your SEO progress and overall visibility.

Secure your technical SEO health

The best place to start with any SEO project is an audit, and technical SEO takes care of that. Whether you’re building a website from scratch or planning changes to something that already performs, we’ll dive deeper to help benchmark your situation as clearly as possible so it’s obvious what’s next.

Our SEO team run 100s of audits every month, managing websites for SMEs all the way to large multi-national corporations. We really have seen it all, and we’d love to help lay out the path to successs success of your project.

20+ Awards and counting